Insightful

Branding, 2018

Insightful is a facebook messenger bot. It returns mortgage information about home addresses in America.


I designed the logo while thinking about the meaning of the word as well as the purpose of the bot. It's a special kind of eye.


I used the combination-style because its flexible, adaptable and versatile. Since it was something simple, I decided to go for a cleaner look.


I chose a typeface that matched with the logo style. It's friendly and easy to read and will make the bot more appealing. I used the colour that was already in use by the product.


insightful
adjective
having or showing an accurate and deep understanding;

Logo Process