MapTrack

Re-Branding, 2018

For Maptrack, It was a logo re-brand project as well as a re-design of the the dashboard user interface. In-between, I designed Ads and a lot of other random things!


MapTrack wanted to keep using the 'map pin' as the icon. The old logo was pink & blue and it lacked consistency. Maptrack's goal for the new logo was "professional, safe, trustworthy and secure".


Based on the aim of the brand and colour psychology, I created a palette of new colours. Blue generally represents trust, security & professionalism. Green also represents safety.


For the typeface, I chose font that are easy to read and fonts that match with the goal of the rebrand.

New vs Old