RelianceHMO (Now Reliance Health) uses technology to make healthcare accessible and affordable by offering health insurance packages, telemedicine and a combination of partner and proprietary healthcare facilities.
When I joined RelianceHMO, it was a startup in its early stages, and I was the only designer. There was a need to create an identity that was fun and helped us to stand out. I created the initial brand identity and the websites. I also worked on multiple design projects across different platforms as required.
At first glance it's easy to see that the logo is a cross but it is more than just a cross. The logo shows two hearts overlapped to form a cross. The first heart behind is a darker shade of blue to let you know that you can always rely on the brand and the lighter blue represents healthcare and is placed above because the brand values your health more than anything else. The cross is also a staple symbol in healthcare.
I offer a wide range of design services including website design, product design, building design systems, building websites in Webflow or Shopify, designing logos and starter brand identities, album art illustration, product illustration or illustrated book covers– just try me and succeed.
I'm available for work (preferably remote) and committed to delivering high-quality designs every time ❋
